Uncompromising quality since 1971
Italian motorcycles with strength, reliability and a unique design.
Companions of adventure
Our mission is to build motorcycles characterized by strength, reliability and unique design that become true companions of adventures.
1971 – 2025
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1971
SWM start-up
SWM was established in Milan, Italy. In the 1970s and 1980s it swept across all of Europe and became an icon of Italy's manufacturing industry.
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1975–1979
Worldwide renowned
SWM created top-class engines and off-road motorcycle series and sold them well across Europe and America. It soon became the symbol of extreme sports.
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1980–1989
Sweeping the world
In the 1980s SWM launched high-performance off-road series whose production and sales ranked among the top 3. SWM became a sign of social trends and a cultural symbol of personality and freedom.
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2014
Thorough innovation
SWM acquired the Milan factory of Husqvarna, a former top off-road motorcycle brand under BMW. The classic SWM brand, with its accumulated technology and the advanced design concept of Husqvarna and BMW, was ready for a brand-new journey. In February, the Italian design centre of SWM Motor was established.
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2016
SWM Motors
In July 2016, the SWM Motors brand presented its global launch in Beijing, China.
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2025
SWM international strategy
At EICMA 2025, SWM marked a new global strategic beginning – unveiling its brand renewal, advanced technology platforms and a full range of new products. With innovation as the driving force and a global vision as its compass, SWM is redefining the landscape of the motorcycle industry. This milestone signifies SWM's full stride towards the core of the international stage.
Free your soul
Passion. Challenge. Free.
Not for any reason,
simply for pure love.
SWM's racing-born spirit ignites your competitive passion, making every cell in your body revel in the exhilaration of victory.
Every challenge is a chance to surpass your own dreams.
Every SWM bike will take you on a brand-new journey.
This is an arena for the brave.
On the roads where rivals chase against the wind,
you are unstoppable, you are invincible.
At the first gunshot,
on the winding and muddy racing track,
breaking through the sky, speed brings glory,
heart surging, the finish line is the peak.
Exceeding limits is my nature,
unleashing potential is my addiction,
the others' limits are just my starting point.
SWM is born for every untamed spirit,
and looking forward to meeting every free soul.
The cumulative number of global users has reached
6 million