Who is responsible for your data
The controller of your personal data is the operator of this website. Its identification and contact details are on the Contact page.
The SWM brand is owned by SWM Motorcycles S.r.l., Via Nino Bixio 8, 21024 Biandronno (VA), Italy. Some of your data may be passed to it, as described below.
What we process, why and on what legal basis
| Purpose | Data | Legal basis (GDPR) | Retention |
|---|---|---|---|
| Test-ride requests | Name, phone, e-mail, selected model and dealer, your message | Art. 6(1)(b) – steps at your request; Art. 6(1)(f) – handling your request | Until the request is handled and for up to 12 months afterwards |
| Contact enquiries | Name, e-mail, phone, your message | Art. 6(1)(f) – our legitimate interest in answering you | Up to 12 months after the enquiry is closed |
| Newsletter and marketing messages (only if you tick the box) | Name, e-mail, phone, selected model | Art. 6(1)(a) – your consent | Until you withdraw your consent |
| Operating and securing the website | IP address, browser, pages visited (server logs) | Art. 6(1)(f) – security and proper operation of the website | Up to 12 months |
| Cookies and analytics | Online identifiers, anonymous usage data | Art. 6(1)(a) – your consent (strictly necessary storage: Art. 6(1)(f)) | See the cookies table below |
Who receives your data
- The dealer you selected in a test-ride request, so that the dealer can contact you.
- SWM Motorcycles S.r.l., Italy, the brand owner and manufacturer, for handling requests and for market support.
- Our IT, hosting and e-mail providers, who process data only on our instructions.
- Analytics and advertising providers, but only if you accept the corresponding cookies.
We do not sell your personal data. Where a provider is located outside the EU/EEA, the transfer is covered by appropriate safeguards (e.g. standard contractual clauses).
Your rights
You have the right to:
- access your personal data and receive a copy;
- have inaccurate data corrected;
- have your data erased (“right to be forgotten”);
- restrict the processing;
- data portability;
- object to processing based on legitimate interest, and to direct marketing at any time;
- withdraw your consent at any time, without affecting the lawfulness of the processing before the withdrawal.
To exercise your rights, contact the operator using the details above.
Complaints
You have the right to lodge a complaint with a supervisory authority – the data protection authority of the country where you live or work. A list of the European authorities is published by the European Data Protection Board. European Data Protection Board – list of authorities
Cookies and similar technologies
The website stores only what is strictly necessary until you accept analytics or marketing cookies in the cookie bar. You can change your choice at any time with the “Cookie settings” link in the footer.
| Name | Purpose | Duration | Type |
|---|---|---|---|
swm-consent | Remembers your cookie choice (stored in your browser’s local storage) | Until you change it | Strictly necessary |